Alexander Heria


Artist's Statement

How curious when things look a certain way, a clear and understandable way, a sure way that brings comfort in old definitions; how wonderful when a photograph of those same things creates a brand new set of meanings and connections.

I am drawn by way of culture and lifestyle to places in the world whose essences can take on grander, flashier or more extravagant appearances by way of the photographic process. Taken out of context and stared at, not for its documentary significance but as a new parable of quotidian existence, the image has lives as new being.

All of my work explores the extraordinary technicolor reality that exists just next to whatever you’re looking at right this minute.

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